The Art of Story

The Beauty Industry doesn’t experience a downturn during depressions. Why? Because “The Story” is powerful enough to survive even the worst economic circumstances. The impact of storytelling within the beauty industry cannot be overstated. We never take beauty products at face value. We look at the packaging and then determine whether or not we want [...]

Why I Dropped Out of Beauty School

Yes I, the Beauty Guru, am indeed a beauty school dropout. But before you start humming that dreaded Grease tune, give me a moment to explain myself. I enrolled in a beauty school that shall remain nameless in order to gain a deeper knowledge of all things beauty. I chose an esthetician program mostly because [...]

Embracing Your Curls

Like most women with curly hair, I spent my life at war with my curls. I coveted my best friend’s stick straight hair. As a result, I purchased a series of horrible $4 box straighteners at Walgreens. The outcome: My hair did indeed become straight…it also became the texture of straw. While getting a haircut [...]