I’ve been very impressed with Eve Organics lately. They really know what they’re doing when it comes to creating beautifully rich-colored mineral eyeshadows and they’re a cut above other natural brands when it comes to educating the consumer about harmful ingredients in beauty products. I recently talked with Eve Organics founder Sharron Pinheiro to learn the story behind the company.
Tell me a little about your background and the journey that led you to develop your own organic beauty line?
The human form and how colors mixed together to form other colors were subjects that were a common thread in my background.
Ever since I was a small child, I loved to draw and color. After high school, I attended the Center for Creative Studies in Detroit to study graphic arts. I was kind of a free spirit and left the school when I realized that it wasn’t fun for me anymore when I was told what to draw and my work wasn’t necessarily “inspired” by me. I moved to L.A. afterward and had two children. Throughout that period, I became a paralegal, working from 9-5, dabbled in property management and permanent makeup.
Once my children were in grade school, I became a Certified Massage Therapist. I was privy to a lot of information I had never heard prior to that time. I learned about aromatherapy, the muscles, anatomy and reflexology. I became enamored with the wonderful “basic,” yet fantastically intricate schools of knowledge ~ how the body heals itself if it is supported correctly.
I took a special interest in aromatherapy and delved into the subject full on after graduation. It intrigued me how for centuries, since the time of the Egyptians, it was known that certain oils applied to the skin, for either beauty or medicine, produced positive or negative responses by the body.
Through training and research, I learned of the potentially dangerous ingredients in a majority of the conventional skin care products and the positive affect that organic and therapeutic grade products have on the body and soul. Then, it was only natural for me to want to teach women so they could make educated choices about the products they purchased and companies they chose to support.
After years of creating my own essential oil blends and skin care products, with great feedback from customers and friends, I created Eve Organics, LLC.
Something I love about you guys is that you really try to educate the consumer. That’s one thing that definitely sets your brand apart. When you started the company, did you make a conscious decision to do that?
Yes, that was our mission from the beginning. There are not too many companies that want to educate their consumers like we do. For us, education is first and foremost. We feel our products completely fit into a whole living lifestyle. But, most women (or men) do not even know that, although they feel they are doing their bodies good in every way, there is more to whole living than eating and exercising. Ingredients from personal care products being absorbed into the skin are a big part of keeping the body in balance and whole.
What else do you feel sets Eve Organics apart in the crowded all-natural/organic beauty market?
There are many products out there that are definitely nice on the ingredients end, but don’t perform too well. We have tested and tried all of our products (on people, no animals!) and have had great feedback on the performance of all of them. And, after all, if the ingredients are awesome and it performs well, why wouldn’t you change? It’s a no brainer!
What’s the biggest challenge you’ve faced since starting Eve Organics?
The obvious one would be that we need brand recognition. We have been building our customer base slowly but surely. We have so many extremely loyal customers with such great stories about how our product has done what so many others (prescription, high-end or otherwise) could not do for them.
Who’s Eve? Is it a reference to the first woman herself?
Eve is not a reference to anyone we know personally. The name was given to the company for a couple of reasons. We wanted to have a name that was easily remembered and had a semblance of healthy, from the earth and “stands the test of time”. We thought Eve Organics was the perfect name to encompass all of those characteristics.
Every quarter you guys give 10% of your net profit to a different charity. What charities have you given to in the past and how did you pick them?
We really try to choose organizations we feel are making an impact. In the past we’ve given to Susan Komen Breast Cancer Research (on more than one occasion), American Multiple Sclerosis Society, City Mission (Detroit), Green America, and The Organic Trade Association, to name a few.
What is your personal favorite Eve Organics product?
My favorite product is the Balance Skin Care set (cleanser, toner and moisturizer). There have been a couple of times that I have run out on vacation (you would think I’d have buckets full at home) or somewhere I couldn’t get another and have used another product either to clean or moisturizer my skin. In both instances, my skin broke out almost immediately and it took me a few weeks to get it back to normal. I have since learned to keep a back up at all times!
What’s your bestselling mineral eye shadow?
Definitely Champagne, with Bling and Fanatic tied for a close second.
Can you really sleep in mineral makeup? Is it that pure?
You can sleep in mineral makeup, but you really should wash your face before you go to bed. Even though the zinc in the foundation is extremely healing ~ anti-inflammatory for sensitive, inflamed skin and naturally anti-microbial and protects skin from the sun, everyday environmental pollutants and grime still build up on your face after a whole day of “living”. This needs to be washed off with a creamy cleanser and re-moisturized with antioxidants to help support the skin in its “replenishing”, the majority of which happens during sleep.